The meta description of your blog is the paragraph that can be seen during search results (see boxed text below). If you have not changed the meta description of your individual post or your home page’s (the description of your blog), Google and other browsers will automatically pick up a portion of your blog to display. This is not helpful most of the time. Clearly, a well-described blog will increase the chance of being clicked.

In Using the Wordress SEO Plugin by Yoast, we have learned how to change the meta description of a post. In this post, we will still use the same plugin to create a meta description of your blog. Note that the description should summarize what your blog is all and will serve as its selling point. Ask yourself: “What will I put in the description so that the people who will see it in search results will click it?” Of course, you should describe your blog accurately; otherwise, you will be punished by search engines. Continue reading →